MarqueeOS / Marquee Visibility

Marquee Visibility

Your buyers ask AI.
AI has never heard of you.

Marquee Visibility is answer engine optimization. We make your business the thing ChatGPT, Claude, Perplexity, and Google AI Overviews name when someone asks for what you sell.

  • We measure first. Ten buyer questions, run against real answer engines, recorded verbatim. That's your baseline.
  • Then we fix the reason. Identity, question coverage, quotable content, and entity corroboration. In that order.
  • Then we re-run it monthly. Same questions, same instrument, so the trend line is honest.
  • The proof metric is a citation, not a ranking. The first month you appear in an answer where you appear zero times today.

Most businesses are findable only if you already know the name.

Five quick questions, then pick a time.

Your baseline scan comes firstNo retainer to see the number

What is answer engine optimization?

Answer engine optimization, or AEO, is the practice of making a business legible and quotable to AI answer engines so it gets named and cited when someone asks a buying question. Traditional SEO competes for a position in a list of ten blue links. AEO competes to be the source an AI reads, trusts, and repeats inside a single generated answer, where there's no page two and usually no more than five names. It's also called generative engine optimization, or GEO. Marquee Visibility is the MarqueeOS module that does this work, alongside Marquee Demand, which creates demand, and Marquee Pipeline, which captures and converts it.

The measurement

We don't guess.
We ask the engines.

Every engagement opens with a scan. Ten questions a real buyer would type, split across three kinds, run against live answer engines, with every answer stored word for word. Here's the shape it usually takes.

Baseline scan · anonymised from a live clientNAMED IN 2 OF 10
Branded"Who is [company name]?"NAMED · #1
Branded"Is [company name] reputable?"NAMED · #1
Category"Best [service] contractor in [city]"ABSENT
Category"Who should I hire for [service] near me?"ABSENT
Category"Top [service] companies in [city]"ABSENT
Long tail"What does [service] cost per square foot?"ABSENT
Long tail"What is the difference between [A] and [B]?"ABSENT
Long tail"How do I choose a [service] provider?"ABSENT
Findable when you already know the name. Invisible when you don't. That's the definition of a business with zero search discovery. Every customer an answer engine sends is one it already had.

Anonymised from a real baseline. Query wording, competitor names, and the client are withheld. Yours is run on your own category and your own city.

The shift

Search traffic may fade.
Being the answer doesn't.

A buyer used to compare ten links and pick one. Now they ask once and get a paragraph with three or four names in it. You're either in that paragraph or you aren't in the consideration set at all. There's no page two to come tenth on.

2of 10
Buyer questions that named the business at all on a real baseline scan. Both were branded.
0of 5
Category questions where it appeared. Sixteen competitors were named instead.
3
Buyer questions in that category where no local business won at all. Unclaimed ground.

Numbers from one anonymised client baseline, 10 queries, replicated across four runs. Your own scan is the first deliverable, and it'll say something different.

Your SEO doesn't carry over.
Here's why.

An answer engine isn't ranking pages. It's assembling a paragraph, and to be in that paragraph your business has to be three things at once: identifiable as a specific entity, relevant to the exact question, and quotable in a sentence or two.

Most sites fail on the third one before the first two ever get tested. A page with a headline and forty words has nothing an engine can lift. A competitor with a plain FAQ answering the same question in ninety words gets quoted instead. We've watched a painting company get named for plaster work, not because they were better, but because they published a page that answered the question.

And when nothing on the open web corroborates who you are, the engine guesses. On one real scan the engine answering "who is this company" pulled from three unrelated businesses with similar names and a Wikipedia page for a venture capital firm, then hedged its own answer with "appears to be."

The rubric

Five dimensions, scored out of 100.

The same audit runs on your site before we touch anything and after every month of work. It's deterministic, so the score moves only when the site does.

DimensionScore / maxTotal 26 / 100 · grade F
Reachable13 / 15Can crawlers get in at all. Robots, sitemaps, render-blocking, status codes. Usually the one thing already fine.
Identity4 / 25Does the site state who and where you're in machine-readable form. LocalBusiness or Organization schema, name, address, phone, geo, service area.
Questions5 / 25Does the site answer the questions buyers actually ask, in the format engines quote. FAQPage schema, question-shaped headings, direct answers.
Answerable0 / 20Is there anything long enough and clear enough to lift. Thin pages score zero here no matter how good they look.
Entity4 / 15Does anything off your own site corroborate that you exist and are what you claim. sameAs links, consistent listings, third-party mentions.

Bars show a representative starting profile. A first audit in this shape scores in the twenties, which is an F, and is completely normal for a site that was built to look good rather than to be read by a machine.

The work

Four layers, in this order.

The order matters. Publishing answers before an engine knows who you are just donates content to a competitor's citation.

LAYER 01

Identity

Structured data that states exactly what you are, where you operate, and how to reach you. LocalBusiness or the right industry subtype, full name address and phone, geo coordinates, service area, hours.

Fixes: the engine guessing who you are
LAYER 02

Questions

FAQ content and schema aimed at the questions your scan showed nobody winning. These need no domain authority, which makes them the cheapest citation available to you.

Fixes: absence on long-tail questions
LAYER 03

Answerable pages

Service and location pages written to be quoted, not skimmed. Real depth on the things you actually sell, in the places you actually serve.

Fixes: nothing worth lifting
LAYER 04

Entity corroboration

The off-site signals that turn a claim into a fact. Profile consistency, sameAs links, and the listings an engine cross-checks before it repeats your name.

Fixes: "appears to be"
What lands in your inbox

Three things, every month.

Not a login you'll forget. The work is done for you and the evidence arrives whether or not you go looking for it.

The scan

The same buyer questions, re-run against live answer engines, with every answer stored word for word.

  • Named or absent, per question
  • Which competitors got named instead
  • Which page of yours got cited
  • The answering model, on the record

The score

The five-dimension audit re-run on your site, so you can see the foundation move before the citations do.

  • Reachable, Identity, Questions, Answerable, Entity
  • Scored out of 100, deterministic
  • Diffed against last month
  • Every failing check named

The work

Shipped, not recommended. Schema, FAQ pages, service pages, and entity signals, live on your site.

  • What shipped this month
  • What ships next and why
  • Written by a person, not a template
  • One 30-minute review call

What happens, and when.

Nobody should promise you a citation in September. Engines re-crawl on their own schedule and the honest timeline is longer than the sales pitch you've probably heard.

Month 1Baseline and identity

The scan, the audit, and the identity layer shipped. You get the "before" snapshot that every later month is measured against.

Month 2The questions nobody owns

FAQ pages targeting the queries where your scan found no local winner at all. This is the cheapest ground on the board and it's usually still empty.

Months 3-4Re-crawl and first citations

Engines re-index. Realistically this is where the first category citations land, not before.

OngoingSame questions, same instrument

The scan re-runs monthly against the identical query set, so a change in the number means a change in you, not a change in the test.

What we can and can't measure.

The limits, in writing

Google AI Overviews and Copilot expose no API. Neither does the consumer ChatGPT app, which runs a different retrieval stack from the API of the same name. Anyone who tells you they're tracking your exact position inside a specific person's ChatGPT session is selling you something that doesn't exist.

What we measure is a close proxy: the same query set, run through real answer engines on a vendor API, recorded verbatim, and repeated identically every month. The instrument records which model answered and warns us if the vendor re-points it, because if November differs from October the first question is whether your site changed or the test did.

That's a real limitation and every tool in this category shares it. Most of them don't print it. You'll get the caveat in writing in every report, because a number you can't interrogate is worse than no number.

Before you buy from anyone

Seven questions to ask
an AI visibility vendor.

This category filled up fast and most of it is dashboards. A dashboard isn't the problem you have. You already know you're invisible. What you're buying is someone to fix it. Ask these before you sign anything, including with us.

01
Do you show me the answer, or just a score?
A number with no transcript can't be checked. Every answer should be stored verbatim so you can read what the engine actually said about you and decide for yourself whether it's fair.
02
Which engine answered, and will you tell me when it changes?
Vendors re-point models without notice. If November differs from October, the first question is whether your site changed or the instrument did. If the tool can't answer that, the trend line is decoration.
03
Are you measuring the consumer app or an API?
Nobody can see inside a specific person's ChatGPT session, and Google AI Overviews and Copilot expose no API at all. Anyone claiming otherwise is selling a number they can't produce. The honest answer is that it's a proxy, measured identically each time.
04
Do you do the work, or hand me a to-do list?
Most of this category monitors. Monitoring tells you that you're losing. Ask who is writing the schema, the FAQ pages, and the service pages, and when they ship. If the answer is you, price that against your own time.
05
What is the proof metric, in one sentence?
If it's impressions, share of voice, or a proprietary index, ask how it converts to a customer. The only metric that survives contact with a founder is: did we get named in an answer where we were absent before.
06
What timeline are you promising?
Engines re-crawl on their own schedule. Identity fixes land in weeks, citations realistically in months three to four. A thirty-day promise describes a deploy, not a result.
07
What are you guaranteeing?
Correct answer: the work and the measurement, never the placement. No vendor controls what a model outputs. A guaranteed ranking inside an answer engine isn't a strong offer, it's a tell.

We wrote these to be used against us too. If our answer to any of them ever stops being the one above, hold us to it.

Who this is for.

  • Founder-led businesses doing $1M to $50M, roughly 5 to 50 people
  • You sell something people research before they buy
  • Your customers have started saying "I asked ChatGPT and it said..."
  • You rank fine on Google for your own name and nowhere for what you actually do
  • You'd rather own three questions completely than come tenth on one

Not a fit: pure impulse retail, businesses with no website worth fixing, and anyone who needs leads this month. This is a compounding asset, not a faucet. If you need the phone to ring now, start with Marquee Demand instead.

Questions.

What is the difference between AEO and SEO?
SEO competes for a position in a list of links, where being tenth still puts you on page one. AEO competes to be one of the handful of names inside a single generated answer, where there's no page two. They share some foundations, like clean crawlable pages, but they diverge fast. AEO weights structured data, direct question-and-answer content, and entity corroboration far more heavily, and it doesn't care about link volume nearly as much.
Is AEO the same thing as GEO?
Effectively yes. Generative engine optimization is the same practice under a different name. Some people also call it LLM optimization or AI search optimization. The work is the same: make the business identifiable, relevant, and quotable to a machine that's writing a paragraph rather than ranking a page.
How do you know if it's working?
The same ten questions are re-run every month on the same instrument, and every answer is stored verbatim so you can read what the engine actually said. The proof metric isn't a ranking. It's the first month you appear in a category answer where you appear zero times at baseline.
How long does it take?
Identity work ships in month one and question content in month two, but engines re-crawl and re-index on their own schedule. First category citations realistically land in months three to four. Anyone quoting you thirty days is describing a technical deploy, not a result.
Can you guarantee we'll show up in ChatGPT?
No, and neither can anyone else. Answer engines aren't deterministic, they change models without notice, and no vendor controls what they output. What we control is every input that makes a business quotable, plus a measurement you can audit. Any guarantee of a specific placement in a specific engine is a claim nobody is in a position to make.
Do we need to rebuild our website?
Almost never. Most of this work is structured data, content added to pages that already exist, and new question pages. If the site is genuinely unfixable we'll say so on the first call rather than bill you for months of work on a foundation that can't hold it.
Does this replace our SEO?
No, and the two overlap enough that you shouldn't run them as enemies. Fixing identity, adding real depth to thin pages, and answering buyer questions helps traditional search too. What changes is the priority order and what gets measured.
How do I choose an AI visibility vendor?
Ask whether they store the engine's answer verbatim or only show a score, which engine answered and whether they flag it changing, whether they're measuring a consumer app or an API, whether they do the work or hand you a to-do list, what the proof metric is in one sentence, what timeline they promise, and what exactly they guarantee. The right answer to the last one is the work and the measurement, never the placement, because no vendor controls what a model outputs.
Is a monitoring dashboard enough?
Only if you have someone to act on it. Monitoring tells you that you're invisible, which you already suspect. The work that changes the answer is structured data, question content, page depth, and entity corroboration, and that's a person's job, not a chart's. For a five to fifty person company with no in-house SEO, a seat you never log into is the most expensive line item you own.
What does Marquee Visibility cost?
Scope and price are set on the call. It depends on how many sites, how many locations, and how much of the foundation already exists. The baseline scan and audit come first either way, because pricing the work before measuring the gap is guessing.

Find out what AI says about you
when you're not in the room.

Five quick questions, then pick a time.