The parts we
give away.
Rubrics, checklists and decision frameworks for running AI inside a founder-led company. Written for the person deciding, not the person building. No signup.
The 6-Point Check For AI Work Before It Leaves Your Company
Most AI failures don't look like errors. Here's how to grade output you didn't build, and turn it into an error rate you can actually act on.
Read the guide → Operations · 6 min readThe 30-Minute AI Inventory: What Is Running In Your Business And Who Owns It
Four questions, four groups, one specific order. Surfaces the undocumented setup carrying real volume before the person running it resigns.
Read the guide → Decisions · 6 min readBuild It In-House Or Buy It: 7 Questions That Decide
The strongest predictor of this decision is question one, and it points away from hiring anyone. Includes the four cases where we're the wrong call.
Read the guide → Visibility · 8 min readAn AI Visibility Baseline In Full: What One Real Business Scored
They ranked fine on Google and were named in 2 of 10 AI answers. Both hits were branded queries. The split is the finding, and one blended score would have hidden it.
Read the guide → Visibility · 6 min readHow AI Engines Decide What To Cite: What Is Actually Documented
Blocking GPTBot is not blocking the bot that decides whether you appear in ChatGPT. Six documented facts, each linked to the company that published it.
Read the guide → Security · 7 min readBefore You Connect AI To A Tool That Can Act As You: 6 Checks
You can lock down your own AI completely and still have a connected tool act as you. Here's why, and the six checks that catch it beforehand.
Read the guide → Decisions · 6 min readWhat An AI Agent Actually Costs To Install (And Why Quotes Vary 5x)
Count the systems it has to touch. That number drives the price almost linearly, and a quote given without asking it hasn't been scoped.
Read the guide → Operations · 6 min readThe 4 Ways An AI System Fails Without Telling You
Enabled isn't healthy. Four failure modes that all pass a liveness test and all fail a truth test, plus what to demand in the scope before you sign.
Read the guide → Decisions · 7 min readFive Ways To Get AI Work Done, And Who Each One Is Actually For
The honest version of a comparison table. Six deciding criteria, the real trade-off for each option, and an explicit recommendation per case.
Read the guide → Decisions · 6 min readWho Shouldn't Hire MarqueeOS: 6 Disqualifiers
The disqualification list. Six situations where we're the wrong call, named plainly, each with the honest alternative and no call required.
Read the guide →Why these are free
Everything here is judgment: what to check, what the answers mean, how to decide. That part isn't scarce and charging for it would be strange.
What takes weeks is connecting the systems a business already runs so the checks happen on a schedule instead of when someone remembers. That's the engagement. The thinking is yours either way.
No email gate, no signup, no drip sequence. If a guide is useful, use it.
Looking for a straight answer to one question instead? That is what Answers is for: cost, timeline, what to look for, and when you do not need anyone.
Run one of these
against your own business.
Thirty minutes, no deck. Bring one output type or one messy process and we'll work through it live on your files.
Book a 30-minute call →